Real-time 3D car configurator

Premium-grade
configurator,
made affordable.

Automotive-grade real-time 3D configurator for car restoration workshops, low-volume manufacturers and coachbuilders. Go live in days — from a free showcase to a fully bespoke, integrated build.

Automotive-grade real-time 3D Live in days Ready-made car library
Live re-configevery option, instant
configurator.legend.fun
BMW 1602 (E10) — exterior paintwork selectionLand Rover Defender 110 — exterior configurationBMW 1602 (E10) — front view, Light Grey paintworkBMW 1602 (E10) — interior trim and steering wheelAlfa Romeo GTV — paintwork selectionAlfa Romeo GTV — exterior and wheel optionsBMW 1602 (E10) — engine bay and performance optionsPorsche 911 — exterior configuration and wheelsPorsche 911 — interior trim and upholstery

Built for the boutique end of automotive

RestomodsCoachbuildersLow-volume OEMClassic revivalsEV conversions
The gap we fill

Premium configurator.
Scales with you.

The car configurator market forces boutique manufacturers to choose between cheap 2D widgets and opaque enterprise contracts. Legend sits exactly in the middle — automotive-grade, transparent, self-serve.

SMB widgets

Limited 2D / overlay tools

~$29/mo

Flat images and swatches. Limited software, complex renders.

Legend Configurator

Premium-grade, affordable prices

€0 – €399/mo

Real-time automotive 3D, a shared parts library and lead capture — self-serve, live in days, with a free tier to start.

Enterprise SaaS

Opaque platforms & agencies

€15k–150k

Custom software, complex fee structure. Several months of onboarding before go-live. Limited or no software evolution within the subscription.

The product

Everything a build deserves

One configurator that turns a spec sheet into an online car showroom — and turns every visitor’s experience into insights that help steer your business.

Real-time, automotive-grade 3D

Every paint, wheel, grille and interior re-rendered instantly in the browser — the same fidelity buyers expect from a factory site, running right in your customer’s browser.

BMW 1602 (E10) — exterior paintwork selection

Priced spec + lead capture

Every configuration becomes a costed build sheet you can act on. Leads land by email, CSV, scored, or synced straight into your CRM.

In-configurator build summary with the generated multi-page PDF specification report

Ready-made car library

Launch from proven classic bodies, or commission a scratch-built model. Pro modeling hours feed a shared library that keeps getting richer.

White-label embed

Ship the configurator on your own domain, in your own branding. Going from Free to Light/Pro removes the “powered by Legend” watermark and puts your brand first — it’s your showroom.

VR configurator

Convert visitors into customers with a Legend VR Configurator. Let them walk around their future car and choose configurations and materials virtually.

Analytics that scale

Learn from every visitor journey: approximate location, popular options, configurations shared, among many other insights.

Exposure to Legend family

Get discovered. Listed builders appear in the general catalogue of Legend Configurator. Players can mint and drive Legend cars in Legend: Festival of Speed, the game from the Legend family. And drivers using the Legend Maps app get invited to build cars from the Legend Configurator catalogue.

Integrations

CRM, CPQ and dealer systems on Pro and Enterprise, so a configured build flows into the tools you already run.

Periodic updates at no extra cost

Every tier gets ongoing platform updates. The engine improves under you, no migration required. No extra costs involved.

Our Customers

Made for smaller-scale manufacturers

Nobody was serving the boutique end of automotive with premium car configurators. Now someone is.

01

Restomod shops

Turn a build sheet into a living 3D showroom customers can drive themselves — before a single panel is cut.

  • Show every paint, wheel & interior combo
  • Capture serious leads with a spec + price
  • Ready-made classic bodies in the library
02

Low-volume builders

Premium-grade real-time 3D configurator priced for a boutique production run.

  • Go live in days, not months
  • White-label embed on your own domain
  • Scale options as your range grows
03

Coachbuilders

One-off and bespoke commissions deserve a configurator as bespoke as the car. Custom components, quoted per project.

  • Scratch-built models in setup
  • VR walkarounds for clients
  • CRM / CPQ integrations on Enterprise
How it works

From build sheet to showroom in four steps

1

Pick your car

Start from a body in the Legend library, or commission a scratch-built model.

2

Configure options

Bodywork, wheels, interior, badges — set the regions, components, options and, optionally, prices.

3

Embed & go live

Drop the white-label configurator on your own domain. Days, not months.

4

Capture & convert

Every session becomes a captured lead, a potential customer and analytics you can act on.

Analytics ladder

Every tier gets analytics. Depth scales with you.

Free analytics exist to prove traction and create the upgrade moment. From there, insight deepens the further you go.

Free · Traction teaserViews, sessions (30 days) + top 3 countries — proof the demand is there.
Light · StandardFull traffic, devices, geography, time-in-configurator, 12-month history, CSV.
Pro · AdvancedFunnel drop-off, option heatmaps, most-saved builds, lead scoring, monthly report.
Enterprise · FullRaw API data, BI integration, custom dashboards, cohort & multi-market segmentation.
VR add-on

Your cars, in VR

Same configurator engine, UI optimised for VR. Same configuration data as on the web.

  • Install the Legend VR app, log in, cars are live
  • Flat rate. Follows main subscription features
  • Optional from Light, included on Pro & Enterprise
  • On-site exhibition setups on Enterprise (quoted)
+€69 / month per account
Pricing

Start free. Scale when it pays off.

Transparent, self-serve plans — from a free showcase to a fully bespoke enterprise build. No opaque quotes to get going.

Free
Testing the waters. Get the taste of it with zero commitment.
€0forever
  • 1 car from the Legend library
  • 2 regions, 2 components each, 2 options each
  • Up to 100 visitors / month
  • Listed on Legend Configurator catalogue
  • Traction-teaser analytics
  • Leads received by email
  • Legend branding / watermark
Light
Small manufacturer with one car and a ready-made library.
€149/month
1 month free on annual
  • 1 car — full existing library
  • All regions, components & options
  • Unlimited visitors
  • White-label embed on your domain
  • Standard analytics + CSV export
  • Lead capture + list export
  • VR configurator optional (+€69/mo)
  • Optional custom components from €1,000
Custom
Global brand with scratch-built models and integrations.
From €10ksetup
+ €600–1,500 / mo
  • Unlimited cars, scratch-built models
  • Negotiated 3D modeling hour pool
  • VR configurator included
  • CRM / CPQ / dealer integrations
  • Full analytics + raw API & BI access
  • Dedicated manager + SLA
  • On-site / exhibition support (quoted)

Compare every feature

FeatureFree€0Light€149Pro€399CustomFrom €10k
Catalogue
Cars from Legend library113Unlimited
Scratch-built / custom modelOptional
Regions2AllAllAll
Components per region2AllAllAll
Options per component2Full libraryLibrary + customUnlimited
Reach & delivery
Monthly visitors100UnlimitedUnlimitedUnlimited
White-label on own domain
Legend branding / watermark
Legend catalogue listingIncludedOptionalOptionalOptional
Digital-cloneOptionalOptionalOptional
Periodic updates (no extra cost)
Growth tools
Lead captureEmailCSV export+ ScoringCRM sync
Analytics depthTeaserStandardAdvancedFull / API
Custom components budgetfrom €1,000IncludedNegotiated
VR configurator+€69
Integrations (CRM/CPQ/dealer)Optional
Support
Initial support hours24hNegotiated
Support hours / mo (rollover)€55/h4h incl.Pooled
Support channelDocsEmail 48hPriority emailManager + SLA
On-site / exhibition supportOptional

✓ included · Optional = available as an add-on · — not available · Prices exclude VAT.

Book a demo

See your car in the configurator

Tell us what you build. We’ll show you our live configurator and map out the best path to get you onboarded.

  • A tailored walkthrough with a real car
  • Straight answer on tier, setup and timeline
  • We’ll answer any questions you might have
  • Start on the free/light tier the same week

No spam. We reply within one business day.

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